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Net sales of iPad and related products and services was $5 billion during 2010Unit sales of iPad were 7.5 million during 2010Leverages its brand image to differentiate its product offering and drive sales
In FY2010, net sales ofiPhone increased 93% to $25.2 Billion
The company sold 7.33 million iPads in the first quarter of 2011
The net sales of Mac desktops and portables increased 43% and 18%
Net sales of other music related products and services increased 23% compared to 2009.
Apple is the fourth largest player in the global mobile phone market. The company holds a market share of approximately 5% and trails Nokia, Samsung and LG Electronics, which hold 29%, 18.5% and 6.5%
The company’s total revenue increased to $65,225 million in FY2010from $19,315 million in 2006, representing a compounded annual growth rate (CAGR) of 36%.
The company’s net income rose at a CAGR of 63% to $14,013 million from $1,989 million in 2006.
Apple’s net income margin also improved to 21.5% in 2010 from 10.3% 2006.
The company’s cash and cash equivalents stood at $51,011 million in FY2010, which grew at a CAGR of 50% from $10,110 million in 2006.
The company’s R&D expenditure was $1,782 million, $1,333 million and $1,109 million in FY2010, 2009 and 2008, respectively. |
In 2008, the company had over 18% market share of the global PC market followed by Dell (14%), Acer (11%) and Lenovo (7%).In the global server market, the company was a leader with over 30% share in 2008The company was the leader with a market share of 47% of shipments in 2008, followed by IBM with over 26%
It further strengthened itsposition in the IT services market through the acquisition of EDS in 2008 to become the second largest player |
Brand was valuedat $100 billion, making it the world’s first $114,260 million brandAccording tocomScore, Google had 66.8% of the global search marketAdvertising revenues from Google websites accounted for 67% of its total revenues in FY2009, compared to 66% and 64%, respectively in 2008 and 2007
Web sites accounted for 69%, 68% and 65% of the company’s advertising revenues in FY2009,FY2008 andFY2007, respectively.
Revenues have increased from $16,594 million inFY2007 to $23,650.6 million inFY2009
Operating profit increased at a CAGR of 28% for the period 2007–09 from $5,084.4 million in FY2007 to $8,312.2 million inFY2009
Operating net profit margins have increased from 30.6% and 25.3%, respectively, inFY2007 to 35.1% and 27.6%, respectively, inFY2009.
At the end ofFY2009, its cash and cash equivalents stood at $10,197.6 million, compared to $6,081.6 million inFY2007
Its stockholders’ equity increased from $22,689.7 million in FY2007 to $36,004.2 million inFY2009. |
| Weaknesses |
Nokia filed a revised suit against Apple with the US International Trade Commission (ITC), alleging that Apple has infringed Nokia’spatents in almost all of its mobile phones, portable music players, and computers.In 2010, due to antenna problems in the newly launched iPhone 4smartphone, demands for product recall were raised. |
The company’s portfolio of offerings lack significant software product or manage consulting services when compared to its major competitors including IBM, Accenture andEMC, among others |
The company has focused more on launching new products in recent years and less on integrating productsUsers have been unaware of its new products because they are embeddedso deeply within Google’s sitesLack of product integration puts Google at a competitive disadvantage against more integrated rivals such as Yahoo |